Index – 1960 Rome Summer Olympics >>
Location: Squaw Valley, California, United States – More Info
TV Broadcaster: CBS
Logo Status: Unknown
CBS had the honor of being the first American Olympics broadcaster. They paid $50,000 for the rights to show 15 hours of the event. Interestingly, the host? Walter Cronkite.
CBS camera at Squaw Valley
Given that the Games were held in the U.S., it probably was a lot easier to be covered by a local network. Fun theme park-related piece of trivia… the guy in charge of the Opening Ceremonies? Walt Disney.
To date, I've been unable to find a broadcaster-specific logo for the Squaw Valley Games. Here's a look at the official event emblem:
1960 Winter Olympics Emblem
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