It's time for another Theme Park Thursday photo. This one is from Disney's California Adventure…
In January 2005, Amy & I got to travel to California for a conference I worked while on staff with Kidology. For me, it was my first visit to the West Coast. More importantly, it was my first visit to Disneyland, the mother park! In typical Tanner fashion, it pretty much rained the entire time we were there. We got to spend 2 days at the Disneyland Resort, which gave us a chance not only to check out Disneyland, but also explore the park that everyone loves to hate, Disney's California Adventure.
Our visit to DCA was less than ideal. Disney eventually conceded that this park was a disaster, given that it had struggled since opening in 2001. In 2007, they committed to a $1 billion "makeover." As part of that in-process makeover, they've renamed the park as well.
Gone is "Disney's California Adventure" — say hello to "Disney California Adventure"! Note the loss of the apostrophe and the possessive "s". Personally, this makes no sense to me at all grammatically and is a very odd phrase. But that seems to be the theme of Disney these days. And don't get me started on what this might mean for Disney's Animal Kingdom and Disney's Hollywood Studios!
In any case, I refuse to use the new name.
Incidentally, the CALIFORNIA letters and the colored tile murals behind Amy in the photo are now completely gone, as a new entrance design is being built. Thus, this really is a historical photo!
Why drop the "s"? So that is matches Disneyland (as opposed to Disney'sland?)
When we were at Disneyland in 2009 CA Adventure looked empty and uninteresting. We spent the entire day in DL but CA looked like we could breeze through it in 1/3 that time.
The dropping of the possessive, from what I've read, is part of a larger Disney branding strategy. Now, every "franchise" will be associated with a "brand bug". "Disney California Adventure", "Marvel Captian America", "Pixar Toy Story 3", "ESPN Monday Night Football", etc.
It's a batch of weirdness.
Does the title of the post imply that Amy loved it but Steve hated it?
No, it just implies that Amy has her thumbs up. She hated it too.