Today is my Dad's 63rd birthday. Last year, we had the fortunate opportunity to spend a week at Walt Disney World during the holidays and celebrated his birthday on Disney's BoardWalk. (Note the unique Disney trash can in the background of this video!)
If you recall, back in 2009 Disney was running their "What will you celebrate?" promotion where you got free admission to the theme parks on your birthday. Since we already had park tickets, they offered Dad other benefits. We chose the "Birthday Fastpass"
This allowed the birthday recipient and 5 other guests to get what was basically a universal Fastpass to any attraction, selected from pre-defined groups at each park.