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Location: Rome, Italy – More Info
TV Broadcaster: CBS
Logo Status: Unknown
Just a few months after the 1960 Winter Olympics, the Summer Olympics were held in Rome, and once again CBS had the broadcast rights. They aired 20 hours of the Games. But this was a time before satellite TV transmission, so they had to fly footage from Rome to New York to broadcast it.
There was no host in Rome for CBS. Instead, they went with a personality in New York… Jim McKay. This is where McKay started his long run of Olympic hosting. It should also be noted as the only time CBS ever broadcast the Summer Olympics.
To date, I've been unable to find a broadcaster-specific logo for the Rome Games. Here's a look at the official event emblem:
1960 Summer Olympics Logo
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