<< 1960 Rome Summer Olympics – Index – 1964 Tokyo Summer Olympics >>
Location: Innsbruck, Austria – More Info
TV Broadcaster: ABC
The 1964 Winter Games marked the beginning of the ABC era of Olympic broadcasting, encouraged by the man who would pioneer the coverage of sports on television, Roone Arledge. He helped bring ABC's Wide World of Sports to life.
ABC 1964 Winter Olympics Logo
ABC paid $597,000 for the broadcast rights, which produced 17.5 hours of programming. Arledge utilized much of the staff from Wide World of Sports, including the host, Jim McKay — who was lured to ABC from CBS in 1961.
Another look at ABC's Innsbruck Logo
Like the Rome Games, coverage was flown by airplane to the U.S. in order to be broadcast, and was in black & white. However, with many of the events taking place in the morning, the folks in the States often got to see them broadcast on the same day.
To date, I've only been able to discover ABC's broadcaster-specific logo on a patch and collector's pin. While the outlined shapes of each are different, the common elements of the red ABC logo in the upper left corner divided from Innsbruck's Olympic emblem in the lower right corner via a solid red line remain. Speaking of the official Olympic emblem, here's a look to compare how it was used in ABC's logo:
1964 Winter Olympics Emblem
Comments